There are several locally owned Jacksonville toy stores here in Jax and when you shop at them, you support our community.
I don’t wanna grow up, I’m a Toys R Us Kid… (insert crying emoji). As kids of the 80s & 90s, going to Toys R Us at Christmas time was basically like getting a personal tour of the North Pole. Except there was no Santa Clause, just Geoffrey, the friendly, toy-loving giraffe. While it’s very tempting to do our shopping from the comfort of our sofa and jammies (we’re looking at you, Amazon) you can’t replace the fun that comes with browsing through a cute little shop, for unique toys you wouldn’t be able to find at a big box retailer. Never fear, we have some fantastic local toy stores for you to check out.
Heyday Toys
2016 San Marco Blvd, Jacksonville, FL
1333-B 3rd Street North, Jacksonville Beach, FL
904.321.8697
Located in historic San Marco, and also Jacksonville Beach, customers love Heydey for its curated collection at a variety of price points, as well as its outstanding customer service. Check out their adorable selection of children’s clothing while you’re there.
Kyds Children’s Boutique
216 1st Street, Neptune Beach, FL
904.595.5092
Nestled in the heart of the Beaches Town Center, Kyds primarily carries clothing, but they also carry a very unique selection of toys and gifts. If you’re looking for something out of the box, this is a great place to start.
Action Toys and Collectables
1429 Cassat Ave, Jacksonville, FL
904.535.8519
For all things retro and vintage head to Action Toys. You can reminisce about the fun you had as a child playing with the toys that you are now old enough to enjoy and pass on the fun to future generations.
Jacksonvillle Toy Stores: Villa Villekula Neighborhood Toy Store
5 South 2nd Street, Fernandina Beach, FL
904.432.8291
Named for the fictional home of Pippi Longstocking, this is a favorite for Amelia Island locals. You can even shop their selection online.
Pete’s Over The Top Toy Shop
400 N. Hogan Street, Jacksonville, FL
904.376.7161
Located inside Sweet Pete’s candy shop, the popular candy factory and store should be back soon and better than ever after undergoing renovations to their historic building. You can find unique toys and gifts on the upper level, including vintage style lunch boxes.
Olde Towne Toys
300 S Ponce De Leon Blvd, St Augustine, FL
904.342.8008
Nestled in the heart of St. Augustine, this store has lots of unusual finds and is a great little toy store in one of our favorite cities.
Bay & Bee
Now an exclusively online shop, Bay & Bee is still locally owned and operated and offers a great selection of natural, wooden, chemical-free toys.
Maria’s Dolls
4252 St Johns Ave, Jacksonville, FL
904.388.3992
This shop, located in an older home is full of dolls & dollhouses. The owner is extremely knowledgeable. She is dedicated to helping you find what you’re looking for, even if she doesn’t have it in stock.
Mattie Shepherd moved to Jax Beach from Cincinnati about 3 years ago. She was a school psychologist for 9 years and enjoys using behaviorism on her husband and 2 daughters (JK, kind of). Mattie co-leads a Daisy Troop, is very proud to be on PTA board and cheers LOUDLY watching her daughter play ALL the sports. Mattie loves exploring Jax, especially in search of parks, coffee, cocktails and delish food. At home, she likes baking with her girls, dreaming of buying a fixer upper and covering it with #shiplap, and cropping messes out of her Instagram shots.
